How much revenue do want to make in any given time period?
Avg. Order Value
How much money do you make on average, every time they purchase your products or services?
Cost per Acquisition (CPA)
How much do you have to spend on marketing and advertising activities to acquire a customer? In other words, what is your average cost per acquisition (CPA)?
In order to run a successful, healthy and profitable business you need to understand "your numbers". You can start by asking a few simple questions such as: How much do you need to invest to acquire a single customer? Your CPA is a key growth metric that will allow you to understand the investment needed to market your business.
How much money do you make on average every time your customers purchase your products or services? Your average order value measures the profitability of your business.
We are now able to measure every single touch-point in the customer journey, via tools such as Google Analytics and via applying conversion tracking.
In a data-driven world, your marketing plan should always start with data.
How much does a customer worth for your business?
Calculate your return on investment correctly